TOPTEN (TOPTEN10) and TOPTEN KIDS (TOPTEN10 KIDS), SPA brands operated by Shinseong Tongsang (CEO Yeom Tae-soon), have achieved a remarkable feat by winning first place in both the SPA Brand and Children's SPA Brand categories at the ‘2024 Korea First Brand Awards’ organized by the Korea Consumer Forum. The ‘Korea First Brand Awards’ is the nation's largest brand awards program, where consumers directly select the brands that will lead the new year. TOPTEN and TOPTEN KIDS received the highest scores among domestic and international SPA brands, securing their No.1 position once again in 2024.

TOPTEN and TOPTEN KIDS continue to embody their brand slogan, "Good Wear – delivering happiness in everyday life through good clothes and good ideas." They consistently research materials and designs each season, offering a diverse lineup that ranges from core items such as Cool Air, On Air, and underwear to seasonal trend-driven styles. Additionally, they maintain high quality through ongoing efforts in sustainability, functionality, premium materials, and ethical production, earning strong customer loyalty.

Furthermore, TOPTEN and TOPTEN KIDS actively engage in ESG and social contribution initiatives, developing content that resonates with customers. Their environmental campaigns include "Save Our Ocean," which delivers a message about protecting Jeju’s marine environment, and "The Moment Campaign," in collaboration with the Cultural Heritage Administration, which highlights the value and preservation of Korea’s natural heritage. They also contribute to social issues affecting children, such as supporting UNICEF’s global children’s aid initiatives, collaborating with the Road Traffic Authority on child traffic safety campaigns, and working with Korea Electric Power Corporation on energy-saving campaigns.

In addition, they continuously provide clothing donations and support to those in need, including wildfire and flood victims, military police, firefighters, COVID-19 medical staff, single mothers, and energy-vulnerable communities.

Kang Seok-gyun, Head of Business at TOPTEN, expressed gratitude, saying, "We are especially honored to win first place in the Korea First Brand Awards for both TOPTEN and TOPTEN KIDS. We sincerely thank our customers for their support. As a leading brand in Korea, we will continue to communicate closely with customers across all genders and generations, offering better products and services to establish ourselves as an authentic and trusted brand."