Eco-Friendly Materials
TOPTEN has launched sustainable products such as fleece made from recycled plastic yarn, organic cotton T-shirts,
low-carbon Cotton USA T-shirts, and eco-cooling T-shirts made from corn-based materials.
In 2023, TOPTEN introduced eco-friendly denim that reduces water and chemical use,
reinforcing its commitment to sustainability through innovative product development.
Made from recycled yarn derived from discarded plastic bottles,
embodies TOPTEN’s commitment to environmental preservation
Eco-Fleece
Discarded PET bottles are transformed into warm fleece products.
Using recycled yarn from 10 million plastic PET bottles,
TOPTEN creates cozy fleece items that promote sustainability
and environmental responsibility
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Organic T-Shirts Made from Organic Cotton
TOPTEN’s organic T-shirts are made from cotton grown with organic seeds, without genetic modification, chemicals, or synthetic fertilizers.
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Low-Carbon Cotton USA T-Shirts
TOPTEN minimizes carbon emissions in the production process by using premium USA cotton made with low-carbon methods. USA Cotton is grown using eco-friendly agricultural practices, including minimal water usage and waste reduction, ensuring a sustainable approach to cotton production while reducing carbon emissions during manufacturing.
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SORONA T-Shirts Made from Corn-Based Fibers
TOPTEN utilizes Sorona, a polyester yarn made from corn-based materials, in various cotton line products. Notably, Sorona is used in TOPTEN's signature Cool Air Cotton line, offering a soft and cool touch contributing to a more sustainable future.
Small Steps for the Environment, Sustainable Denim
Better Denim
Better Denim reduces water usage by up to 71% during
the washing process and utilizes recycled, sustainable materials
to create eco-friendly products.
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71% Reduction in Water Usage During Pre-Washing
Better Denim utilizes innovative technology that replaces traditional water-intensive washing methods with ozone gas and steam systems. Additionally, water from the cleaning process is purified and partially reused, significantly minimizing water consumption.
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Ethical and Eco-Friendly Washing
Traditional washing processes relied on manual sandpapering, which exposed workers to harmful chemicals and physical strain. By adopting laser technology, these risks are eliminated, providing a safer working environment while supporting sustainable production practices.
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Use of Sustainable Materials
Better Denim incorporates sustainable materials such as Better Cotton and recycled cotton. Better Cotton is ethically and environmentally sourced, while recycled yarn repurposes waste, reducing the environmental impact of production.
Regen
Recycled polyester fiber made from recycled transparent PET bottles
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Partnership for Joint Development of New Materials and Eco-Friendly Products with Hyosung TNC (March 2022)
TOPTEN is collaborating with Hyosung TNC, a leading manufacturer of eco-friendly fibers, to jointly develop sustainable products. Notably, Regen, a recycled polyester fiber made from transparent PET bottles, is being used to create and supply a variety of eco-friendly materials. Through this partnership, TOPTEN plans to further advance the research and development of innovative materials and sustainable products.
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MOU with Seoul City for Recycled Fiber Clothing Development (August 2022)
TOPTEN signed an MOU with Seoul City to develop apparel using recycled fibers. The collaboration aims to promote resource circulation and raise awareness of proper waste separation. Products made from Regen Seoul, a recycled fiber sourced from PET bottles collected in Seoul, were produced under TOPTEN's Eco-rea line and distributed to workers at the city’s recycling facilities. TOPTEN remains committed to expanding research and development of upcycled products, offering consumers meaningful and sustainable shopping experiences.
Eco-Friendly Campaigns
In 2019, TOPTEN launched the Cornbag campaign, replacing all shopping bags in stores with Cornbag,
a biodegradable plastic made from corn-based materials.
This initiative aimed to raise awareness about the destruction of ecosystems and the future environment.
Since then, TOPTEN has run various environmental protection campaigns,
including 'TOPTEN X Save Jeju Sea,' 'SAVE TOGETHER,' and 'Sea, Don’t Hurt,' actively participating in campaigns
for the protection of natural ecosystems and resource circulation.
Biodegradable Shopping Bags Made from Corn
Cornbag Campaign
In 2019, TOPTEN discontinued the use of plastic shopping bags across all stores and launched the Cornbag Campaign, introducing biodegradable shopping bags made from corn-based materials. These Cornbags are eco-friendly, as they begin to naturally decompose after a year of sunlight exposure due to the unique properties of their raw materials.
TOPTEN is committed to reducing plastic use by finding sustainable alternatives for unavoidable uses, such as transport and packaging, and will continue to implement phased efforts to minimize plastic consumption.
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TOPTEN X Jo In-hyuk Collaboration T-Shirts
TOPTEN delivered an environmental message through a collaboration with artist Jo In-hyeok on T-shirts.
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2021 JOIN EARTH (2021.04)
Eight artworks were presented with sensory colors and designs using the environment as a keyword, and environmental movement guidelines were expressed with a retro mood and simple, basic style.
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2022 PLOGGING (2022.02)
TOPTEN introduced T-shirts inspired by the concept of plogging—jogging while picking up litter—to raise awareness about environmental protection through collaborative efforts.
Supporting Ocean Cleanup Efforts
TOPTEN x Save Jeju Ocean
TOPTEN collaborated with the ocean cleanup volunteer group 'Save Jeju Ocean' by producing campaign T-shirts and actively participating in beach cleanup activities. Additionally, TOPTEN created campaign videos to highlight the severity of ocean pollution and emphasize the importance of awareness and sustainable habits for future generations, inspiring greater public engagement.
TOPTEN’s 10th Anniversary
SAVE TOGETHER Campaign
To celebrate its 10th anniversary, TOPTEN launched the SAVE TOGETHER campaign as part of its commitment to sustainability. The campaign featured eco-friendly initiatives such as developing sustainable materials, protecting endangered species, and supporting ocean cleanup through plogging activities.
As part of the campaign, TOPTEN released the ‘Save the Ocean’ T-shirt, inspired by junk art made from ocean waste, and collaborated with 10 fitness crews to promote plogging. These efforts aimed to raise awareness about environmental protection and inspire meaningful change.
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Ocean, Stay Strong Campaign
TOPTEN launched the ‘Ocean, Stay Strong’ campaign to promote ocean conservation. Through a heartfelt campaign video, the stories of three female divers who have spent their lives in the sea were shared, conveying their deep connection to the ocean and the importance of protecting it.
The campaign included a ‘Ocean, We’ll Protect You’ comment event, encouraging participants to reflect on the environment. As part of the initiative, Earth Day campaign T-shirts were gifted to raise awareness and inspire action for ocean and environmental protection.
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Better Plogging’ Campaign
SHINSUNG TONGSANG's modern casual brand 'Edition Sensibility' collaborated with Better Monday Korea Co., Ltd.'s membership platform 'Better Monday Club' and ESG eco-friendly commerce 'Be Better' to carry out the Ocean Better Plogging Campaign. With the motto "Let’s keep the beach we enjoy clean," the campaign focused on collecting marine litter and conducting environmental cleanup activities. All participants received reusable bags as an alternative to single-use plastics and limited-edition T-shirts carrying a message for a better life, emphasizing the importance of sustainability.