TOPTEN KIDS and Ace Bed Join Forces for the ‘Good Night, Big Dreamers!’ Campaign to Promote Healthy Sleep for Children

TOPTEN KIDS, a brand under Shinsung Tongsang (CEO Yeom Tae-soon), has partnered with Ace Bed to launch the ‘Good Night, Big Dreamers!’ campaign, aiming to promote a healthy sleep environment for children.

Recognizing the importance of comfortable sleep for children’s growth, TOPTEN KIDS and Ace Bed have come together to create a campaign that emphasizes the value of a better sleep environment.

The campaign video showcases a child drifting off to sleep and entering a world of imagination and dreams, highlighting how sleep is not just a time for rest but a crucial moment for fostering creativity and aspirations. By combining live-action footage with 3D graphics, the video vividly illustrates the significance of a comfortable sleep environment in nurturing children's creativity.

Additionally, the campaign features a video series titled ‘The Science of Sleep Formula’, designed to help children develop healthy sleep habits. This series provides practical, science-backed sleep tips and will be available on TOPTEN KIDS and Ace Bed's official social media channels and offline stores.

Furthermore, a quiz event will be hosted on the Instagram accounts of both brands. Participants who answer questions related to children's sleep environment correctly will have a chance to win prizes such as TOPTEN KIDS pajama sets and Ace Bed single beds. Details on how to participate can be found in the event post on Instagram.

Kang Seok-kyun, Head of Shinsung Tongsang’s Fashion Business Division, stated, “We are delighted that TOPTEN KIDS, which provides cozy pajamas for children, is collaborating with Ace Bed, a brand renowned for its research and expertise in creating the optimal sleep environment. Through this campaign, we hope to help children develop healthy sleep habits and contribute to better daily lives for all.”