TOPTEN10 Launches Upcycling Campaign Using Unworn Clothes to Create Furniture
The "Good Wear Better Life" campaign adds new value to old clothes by recycling them into upcycled furniture.

 

Shinseong Tongsang (CEO: Yeom Tae-sun), the company behind the fashion brand TOPTEN10, is launching the "Good Wear Better Life" campaign by creating upcycled chairs from unused clothes.

The "Good Wear Better Life" campaign goes beyond providing quality clothing at affordable prices. It aims to add new value to unworn clothes, promote a positive cycle of clothing reuse, and expand sustainable values for a better future.

As part of this campaign, TOPTEN10 is collecting unused clothing to create upcycled chairs, which are then placed in customer-friendly areas such as the Kids Village Zone and fitting rooms at the TOPTEN10 Rich Mart Yangju store. The chairs in the Kids Village Zone are made from colorful, eco-friendly fabric panels created by sorting and recycling clothes by color, capturing the attention of customers as they pass by. The fabric panels used in the chairs in customer convenience areas and fitting rooms are made without harmful adhesives and are highly durable, able to withstand external factors like impact, moisture, and temperature.

Kang Seok-gyun, Head of Fashion Biz at Shinseong Tongsang, said, "Through this initiative, we are adding new meaning to clothes that are no longer worn and participating in the positive cycle of resources. We are proud to contribute to the sustainable future." He further added, " TOPTEN10 will continue to fulfill its social responsibilities and strive for a better future."

TOPTEN10 has been engaging in various sustainable initiatives every year. In December of last year, the brand created Triart knitting pieces to protect street trees from winter frost using clothes donated by citizens. Additionally, TOPTEN10 has been focusing on resource circulation by developing eco-friendly products, such as t-shirts made from recycled fibers and eco-fleece products made from recycled plastic.